It's very easy to take a look at Apple's stellar fourth quarter and conclude that the long-awaited iPod "halo effect" is in full swing and move onto something more pressing, like handicapping the World Series.
For years as the iPod took over the digital music player market, we all wondered whether it was a one-hit wonder, whether Apple could translate that success into increased Mac market share. Millions of people who might not have used an Apple product since they spent the third grade playing Oregon Trail on an Apple II were re-introduced to Apple through the iPod, and for the last year or so, they would appear to be trying the other things on the menu.
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